function firePromoAnalytics(e) {
        try {
            var analytics = document.getElementById("pageAnalytics");
            if (analytics) {
                var bpt = window.ga_data.route.basePageType,
                    ssts = window.ga_data.route.ssts.replace('/', ':'),
                    parent = getParentByTagName(e.target, 'A'),
                    index = e.target.dataset.index || parent.dataset.index || 0,
                    localName = e.target.dataset.moduleName || parent.dataset.moduleName || '';

                if (bpt === 'homefront') {
                    ssts = 'home'
                }

                if (index && parseInt(index)) {
                    index = parseInt(index);
                }

                var eventString = bpt + ':' + ssts + ':' + localName + ':' + index;
                analytics.fireEvent(eventString, {}, true);
            } else {
                if (window.newrelic) window.newrelic.noticeError('page analytics tag not found');
            }
        } catch (ex) {
            if (window.newrelic) window.newrelic.noticeError(ex);
        }
    }

    function getParentByTagName(el, tag) {
        while ((el = el.parentElement) && el.tagName !== tag);
        return el;
    }